Marketing Automation Manager in Waltham, MA at Benchmark Senior Living

Date Posted: 7/23/2019

Job Snapshot

Job Description

Benchmark is seeking a Marketing Automation Manager to join their team of professionals.

Want to make your mark? At Benchmark, we impact lives through human connection. We are thought leaders creating quality experiences and inspiring personal growth for all who engage with us. We just happen to imagine, build and manage beautiful, private-pay communities geared toward older adults. Are you Called to Care about your work, other people and making a difference? Do you believe that people and teams are Better Together than going it alone? Are you always striving to Be the Benchmark by which all others are measured? Then our core values match. Connect with us –and to what truly matters!

Responsibilities:

  • Product owner for Marketing Automation and other platforms including but not limited to Social Media, CRM and CMS
  • Define, build and optimize automated multi-channel campaign journeys
  • Develop landing pages and templates within the Marketing platform
  • Basic HTML coding skills and an understanding of CSS along with familiarity with email marketing best practices and dynamic personalized content execution
  • Maintain social media content, schedule and execute posts and ads
  • Grow our following across social networks

Job Requirements

Requirements:

  • 5-7 years experience in orchestrating and executing data-driven, multi-channel campaigns via marketing technology
  • Direct experience with HubSpot preferred
  • Strong knowledge and experience managing social media channels and implementing best practices